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The company's success is attributed to the fiery passion of its two founders. This dynamic pair drives the company with their keen foresight and expertise in catering to the market needs and wants. Through their determination, they have established a unique culture in Apple Vacations, steeped in Japanese philosophy of “Kaizen”, that is, constantly improving oneself with discipline, adapting to the times and not holding on to the past. Living up to the tag-line “This is a journey, not a Destination”, the company take pride in having a strong foundation and a proven track record in riding out the tough times.

Apple Vacations (Formerly known as Apple Vacations & Conventions Sdn Bhd) is a brand synonymous with prestige, excellence and differentiation.

Dato' Sri Lee Ee Hoe, JP

Group Executive Chairman

A Graduate from Tokyo University with a Bachelor of Arts in Economics in 1996, he also received the Best Alumni Award from the university in 2016.

He is a co-founder of Apple Vacations and a tourism industry veteran with more than 30 years of experience.

Amongst the numerous awards and accolades received, he was bestowed the Order of the Rising Sun, Gold and Silver Rays by the Emperor of Japan, in recognition of his long-standing contributions in the development and promotion of tourism between Malaysia and Japan.

Dato' Sri Koh Yock Heng

Group Managing Director

An expert in the tourism industry since 1989, Kohsan co-founded Apple Vacations and is instrumental in the success of the company.

He is pragmatic and always keep his nose to the ground to sniff out potential growth opportunities towards developing Apple Vacations into a world-class leader in the travel industry.

Kohsan graduated with a Bachelor of Arts in Economics from Tokyo International University.

He is being recognized as a BEST Tourism & Travel Entrepreneur by Asia Pacific Tourism & Travel Federation (APTTF), 2019.


APPLE-Nian spells of fun, youthfulness, energetic, love to travel, willing to share, and always ready to serve!

What sets APPLE-Nian apart from the competitors is an attitude of “work hard, play hard”. They are constantly upgrading themselves with training programs in new technology and best practices from HR to individual departments such as ticketing systems, market briefs, customer service training, etc. The sense of fellowship in Apple-nian drives them to work cohesively as a team while performing at their best individually. They build confidence in existing customers and inspire new ones to join them in exploring the world.

The Applenian is a corporate community of multi-nationalities like Malaysians of Chinese, Malay and Indian ethnicity Singaporeans, Japanese and Indonesians.


We know the business of travel and holiday management!
At Apple Vacations, our unique competitive advantage is derived from 24 years as a leader in the ever-changing world of travel. We offer dependability, unwavering commitment to customer service, and better travel and holiday products with a great network of partners and suppliers both locally and around the world.

We pride ourselves with:

  • Professionalism
    Our people are certified travel professionals. Every staff undergoes extensive customer service and quality assurance training.
  • Service
    Customers are important to us and every inquiry is attended to immediately.
  • Quality
    Our tour products are quality-assured, with unbeatable value.


We look beyond the horizon to anticipate change. We’re passionate about what we do and shaping the next generation of holiday travel.


We’re creative, and we love offering travel in new ways. With a genuinely talented group of people, great products and open minds, and customers seeking unique vacation packages, we just can’t help ourselves.


We deliver what we promise, and only promise what we can deliver. We do what we say with warmth, humour, and a great deal of thought. That’s why people enjoy working with us!


Travel isn’t just about good itinerary, great accommodation and nice meal. It’s what we do for people with them that counts. Simply put, we like making people happy – whether they’re colleagues, customers or partners.


We aim to always exceed our goals and the expectations of our customers, our colleagues and our shareholders. We build our human resources by giving exciting opportunities to our own people and bringing onbroad new people whose skills enhance and expand our already strong base. We’re committed to growing our travel footprint together with our customers.


Our mission is to make Apple Vacations the preferred travel management company by delivering great value, continuous innovation and exceptional customer experience with quality-assured products and services.


At Apple Vacations, we strive to fulfill dreams, deliver happiness and enrich life through travel.