Promoting Taiwan tourism at the recent MATTA Fair were (from left) Ye, her husband Steve Lin, Teng and Chiu.
We will look at how the Taiwanese do it.
Jaden Teng, the owner of the Long Yun Leisure Farm in Yilan County, Taiwan, said with the transition from summer to autumn, the weather is cooler and suitable for people to have outdoor barbecues.
“During Lunar New Year people have the reunion dinner indoors and during mid-autumn, it is time to be outdoors and enjoy the cool autumn air,” he said.
As for its origin, Teng said it started as a commercial gimmick where barbecue sauce manufacturers promoted outdoor barbecue during the festival and it later became customary.
Shinny Chiu said for the Taiwanese, the Mid-Autumn Festival is the second most important festival following the Lunar New Year.
“It is a public holiday and some would take a few days off work.
“The preparation for the Mid-Autumn Festival starts days before the actual day,” she said.
Unlike the new year where the adults, especially housewives, decide the menu for the reunion dinner, for the Mid-Autumn Festival she said the children have a say in the selection of ingredients to be barbecued, be it meat, seafood or vegetables.
“Preparation for the barbecue was a family affair. Housewives and mothers cook all year long, now is the time for others to share the burden.”
Teng is the Taiwan Leisure Farms Development Association former chairman while Chiu is the association’s vice-chief executive officer and international marketing chief operating officer.
They are part of the team from Taiwan that were in town recently to promote tourism at the recent Malaysian Association of Tour and Travel Agents (MATTA) fair.
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