Experiential vacations a big attraction
MORE Malaysians prefer a combination of traditional and experiential tour packages when it comes to planning for a holiday.
Malaysian Association of Tour and Travel Agents (MATTA) president Datuk Tan Kok Liang said while traditional sightseeing
tours remained popular, today’s travellers were also seeking out more adventurous and experiential travels.
“Travellers these days want to experience a country, city or particular place by connecting to its history, people and culture.
“Food and activities are a big part of experiential tours, and we find that more travel operators are tailoring their tour packages to include these experiences,” he said at the fair.
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