{"id":2664,"date":"2024-09-28T16:16:00","date_gmt":"2024-09-28T08:16:00","guid":{"rendered":"https:\/\/applevacations.my\/blog\/?p=2664"},"modified":"2025-05-21T16:24:10","modified_gmt":"2025-05-21T08:24:10","slug":"words-matter-always","status":"publish","type":"post","link":"https:\/\/applevacations.my\/blog\/words-matter-always\/","title":{"rendered":"Words matter, always"},"content":{"rendered":"\n
A look at tourism slogans around the world that strike a chord.<\/em><\/h6>\n\n\n\n

OUTSIDE Uganda\u2019s international airport there is a massive billboard that reads: \u201cWelcome to Uganda \u2013 the pearl of Africa\u201d. I was wondering what this \u201cpearl\u201d was all about. Does it mean that none of the other 53 countries on the African continent is qualified to be called a \u201cpearl\u201d?<\/p>\n\n\n\n

I couldn\u2019t seem to find the answer but I then started to think about the chimpanzees and gorillas found in the East African nation. Undoubtedly, the Ugandan authorities\u2019 efforts in conserving these rare and critically endangered primate species deserve our praise.<\/p>\n\n\n\n

Tourism has indeed emerged as a major economic sector globally, and almost all the world\u2019s 195 countries (plus some territories) are \u201cfighting\u201d very hard among themselves to get a piece of the pie. Besides lucrative foreign exchange earnings and the creation of countless job opportunities, most importantly, tourism is also significantly promoting mutual social visits as well as cultural exchanges among nations, eventually leading to a more harmonious and peaceful world.<\/p>\n\n\n\n

It is because of this that tourism authorities around the world have come up with catchy tourism slogans to lure more tourists and visitors to their shores.<\/p>\n\n\n\n

More developed countries in the West were the quickest ones to come up with slogans to \u201csell\u201d themselves to potential visitors.<\/p>\n\n\n\n

For example, VisitBritain uses \u201cHome of amazing moments\u201d, while the Brand USA has \u201cAll within your reach\u201d. And the Italians? They went with something straightforward and familiar yet powerful: \u201cMade in Italy\u201d.<\/p>\n\n\n\n

In the currently war-torn Ukraine, her tourism slogan reads, \u201cIt\u2019s all about U!\u201d; in Russia, it is, \u201cReveal your own Russia\u201d, as if to entice the world to unveil the secrets of this enormous country\u2026<\/p>\n\n\n\n

Governments around the world have been cracking their heads to showcase their unique strengths with just a few words, in order to get more people to visit their countries.<\/p>\n\n\n\n

I mentioned Tourism Malaysia\u2019s ingenious \u201cMalaysia truly Asia\u201d during an interview with Bernama TV recently. Malaysia is a microcosm of Asia\u2019s rich history, with its pleasant weather, and unique cultural characteristics. The country is teeming with diverse ethnicities, languages, flora and fauna, and mouth-watering local delicacies. It\u2019s a verifiable cultural melting pot that thrives on the perfectly harmonious co-existence of its culturally diverse people.
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I don\u2019t know whether you agree with me or not but there is always a \u201csecret ingredient\u201d in any outstanding tourism slogan, i.e. a couple of simple yet powerful words that underscore a country\u2019s uniqueness to achieve that remarkable effectiveness.<\/p>\n\n\n\n

For instance, Egypt\u2019s \u201cWhere it all begins\u201d invariably associates the country with ancient civilisations, mummies, and the great pyramids \u2013 perfect. Similarly, Ethiopia\u2019s \u201cLand of origins\u201d professes the country\u2019s position as the cradle of humanity.<\/p>\n\n\n\n

If you love the Earth\u2019s rich biodiversity and wish to explore more, then you must make an attempt to visit Madagascar, which proudly claims to be \u201cA genuine island, a world apart\u201d, and embrace the rare and precious lemurs there.<\/p>\n\n\n\n

Additionally, \u201cIncredible India\u201d is known for its many unique sights and cultures, and is one such country everyone must make an effort to visit at least once.<\/p>\n\n\n\n

Perched high above the snow-capped Himalayas, Nepal rightly declares: \u201cOnce is not enough\u201d.<\/p>\n\n\n\n

Of course, the \u201cJapan. Endless discovery\u201d slogan aptly reflects many travellers\u2019 desire to keep going back to the infinitely irresistible Land of the Rising Sun.<\/p>\n\n\n\n

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\u201cJapan Endless Discovery\u201d perfectly expresses our desire to visit Japan again and again; the charm of its culture is truly limitless!<\/p>\n\n\n\n

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A captivating tourism slogan sparks curiosity and invites adventure, making every destination feel like a must-visit treasure.<\/p>\n\n\n\n

Tourism is a kind of product that takes time for it to establish a solid branding and following. It requires a lot of creativity and ideas to package a country into something attractive to visitors while maintaining a level of excellence in service.<\/p>\n\n\n\n

The cultural connotation embodied in a tourism slogan will only become effective with concerted effort from everyone in the country in welcoming their guests.<\/p>\n\n\n\n

The Turks are enthusiastically calling out to the world, \u201cBe our guest\u201d, while Switzerland\u2019s \u201cGet natural\u201d, Germany\u2019s \u201cSimply inspiring\u201d, Argentina\u2019s \u201cBeats to your Rhythm\u201d,<\/p>\n\n\n\n

Mexico\u2019s \u201cLive it to believe it\u201d, Mauritius\u2019 \u201cIt\u2019s a pleasure\u201d, Paraguay\u2019s \u201cYou have to feel it\u201d and \u201cSpain in detail\u201d, are among the many other simple tourism slogans that will give any traveller a taste of what is to come.<\/p>\n\n\n\n

Happiness is a universal value the whole human race is pursuing in life. And some countries claim that they are the happiest places to be on this planet. Fiji once said it is \u201cWhere happiness finds you\u201d, but as of 2023, its slogan is \u201cWhere happiness comes naturally\u201d. \u201cTimeless Tuvalu\u201d tells the world not to let go of an opportunity to visit the South Pacific island paradise.<\/p>\n\n\n\n

Bhutan had been using the slogan, \u201cHappiness is a place\u201d up until October 2022, when it released its new one, \u201cBhutan \u2013 Believe\u201d. Denmark, too, once declared that it was the \u201cHappiest place on Earth\u201d, but changed it to \u201cThe land of everyday wonder\u201d a few years back.<\/p>\n\n\n\n

I have a personal preference for \u201cChina Like Never Before\u201d in view of the country\u2019s phenomenal growth and transformation. I also love the unpretentious \u201c100% Pure New Zealand\u201d \u2013 so surreally beautiful.<\/p>\n\n\n\n

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\u201cChina Like Never Before\u201d: Beijing Daxing International Airport is an exceptional showcase of both Chinese and global airport architecture; it is seamless and striking.<\/p>\n\n\n\n

In short, tourism boards\u2019 promotional slogans and travel guidelines are equally important in getting tourists to come.<\/p>\n\n\n\n

As what Amazing Thailand rightly says, \u201cIt begins with the people\u201d. Indeed, it is the people\u2019s attitude and hospitality that will instantly capture the visitors\u2019 hearts!<\/p>\n","protected":false},"excerpt":{"rendered":"A look at tourism slogans around the world that strike a chord. OUTSIDE Uganda\u2019s international airport there is a…\n","protected":false},"author":3,"featured_media":2667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[18,30,28,48,20],"class_list":{"0":"post-2664","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-leesan","8":"tag-applevacationsmy","9":"tag-leesan","10":"tag-newspaper","11":"tag-the-star-travel-gab","12":"tag-travel","13":"cs-entry","14":"cs-video-wrap"},"featured_media_src_url":"https:\/\/applevacations.my\/blog\/wp-content\/uploads\/2024\/10\/0928-2.jpg","_links":{"self":[{"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/posts\/2664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/comments?post=2664"}],"version-history":[{"count":2,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/posts\/2664\/revisions"}],"predecessor-version":[{"id":3114,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/posts\/2664\/revisions\/3114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/media\/2667"}],"wp:attachment":[{"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/media?parent=2664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/categories?post=2664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/applevacations.my\/blog\/wp-json\/wp\/v2\/tags?post=2664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}